Wow, thanks Google!

So I’m usually almost totally indifferent to sports. Today I was just wondering when is this World Cup going to start. So I lazily open Google, am typing “football south” which Google suggests to complete as “football south africa 2010” and hit enter. Results display a special first result giving away the start, two first matches (in local time!) and groups. That’s all I wanted to know, no need to open any of the results. Scarily close to mindreading though it’s obvious it’s not.