Erm, what?

Received the following email today:

The following e-mail has been sent through your titmice fanlisting:

Name: Robert Karlson
Email: edited out
Reason for contact: other
Comments: SEO Services

Dear Website Owner|

Our company is on the first page when you search on Google for our primary search term \"SEO Company.\" We would like to do the same for your web site so you can come up for your main keywords as well?

Please reply and I would be happy to send you a proposal.

I’ve got some questions:

  1. Did he bother to look at the site? It is a non-profit site and therefore unlikely to be optimised for #1 ranking on Google.
  2. It’s not hard to be first for “SEO company”. They’re not on the first page if you try “SEO” and even if first page for that term refers some general pages like Wikipedia, it does have Seoconsult ranking 4th. If I were to type in “titmice fanlisting” instead of “titmice” it comes up first too. And I hardly believe most people looking for information about titmice are interested in a fanlisting, more often they expect to find general information and Wikipedia is a great resource for that.
  3. Why is there a pipe character after “Owner”?